Coopah’s 2026 London Marathon campaign focused on building a stronger cultural identity for the brand both online and in real life.

The project spanned brand direction and identity, social strategy and creative production across the full campaign lifecycle — turning coaching sessions, races and community moments into engaging digital experiences designed to connect with runners throughout the season. The campaign also extended into physical community experiences, including the development of the London Marathon afterparty.

Alongside campaign production, creator and athlete partnerships were sourced and managed to build a network of authentic voices around the brand — driving content opportunities, community engagement and commercial collaborations that supported Coopah’s growth.