I was brought into NNormal to develop their social media strategy, spearheading the creation and execution of a dynamic digital approach that elevated brand identity, fostered engagement, and drove growth across all platforms. With a focus on organic performance, I developed innovative campaigns, crafted compelling copy, and designed dynamic visuals that resonated with the outdoor sports community. I worked closely with the Brand & Marketing Director to refine NNormal's social presence, ensuring every post, story, and interaction aligned with the brand's core values and brand identity. From community growth to performance analysis, I was responsible for scaling NNormal's digital footprint while staying ahead of trends and cultural conversations, ensuring the brand's voice remained authentic and impactful in the outdoor space.