As a member of the Vans Europe social team, I was at the heart of bringing the brand’s identity to life across social channels. Collaborating closely with the global Marketing and Creative teams, I developed and executed vibrant campaigns that spoke to Vans’ energy, style, and passion for youth culture. I worked directly with Vans athletes from skate, snow, BMX, and surf, curating content that celebrated the brand’s spirit and resonated with the community. No day was the same—whether it was crafting unique visuals, managing engagement, or tracking performance, I kept the Vans presence fresh, consistent, and authentic across Instagram, TikTok, and Facebook.