As the Social Media Manager for FISHER, I led the strategy and execution of all social media efforts, from crafting the yearly plan to month-by-month content calendarisation. My role encompassed everything from ideating, creating, and editing engaging content to copywriting, posting, and managing our social presence across platforms. I work to ensure every post resonates with the community, keeping FISHER relevant and connected. A key part of my strategy is blending FISHER's rich heritage with modernity, creating content that highlights both the legacy and innovation in a way that felt fresh online.