Brought in by KINC as an outdoor industry specialist, I worked with Klättermusen to execute end-to-end PR campaigns. From organising events to handling influencer and ambassador relations, I made sure everything ran smoothly and that the brand made an impact in the media. I helped bring Klättermusen's story to life through real-world events, creating buzz and connecting with the right audiences. Beyond event staging, I tracked media opportunities, collaborated with agency partners, and delivered compelling case studies. I was also on top of timelines, data sourcing, and reporting to ensure everything stayed aligned with the brand’s bigger goals.